Managing Director, Co-Founder

Driven by a passion for sports and technology, over the past 15 years Jeff has led multichannel marketing strategies for world-class automotive, cycling, finance and insurance companies. An expert in performance marketing, measurement, analytics and omni-channel customer acquisition, Jeff has delivered success to brands including Nissan, Volkswagen Group, RAC, Sigma Sports, Garmin and Cannondale. Outside of work Jeff is a keen gravel cyclist and an accomplished runner.

jeff@gear-labs.com

Head of Brand Strategy, Co-Founder

A true fan of all things that move, Ollie is a seasoned mountain biker, motorcyclist, coffee aficionado and motorsport enthusiast. With over 10 years' experience, including a BA Hons Degree in Marketing, Ollie has a diverse skill set, managing everything from customer data platforms to creative campaigns and brand partnerships. Specialising in complex customer journeys Ollie has led countless projects with leading brands including Wahoo, Specialized, Salomon, and ENVE.

ollie@gear-labs.com