Autotrader’s E-Bike Competition with Specialized

Brand Spotlight

12 Feb

We love to see two industries we’re passionate about collaborating, and even more so when we supported the partnership!

Autotrader, an online marketplace for new and used car buyers and sellers, have continued to step deeper into the world of cycling, specifically with electric bikes, with increased content, product listings, and on-site exposure.

Autotrader X Specialized E-Bike Competition

We worked with Autotraders marketing team to identify brand partners for their monthly e-bike giveaways. Specialized is a brand we’ve always had a great relationship with, and we were pleased to be able to introduce the two brands and explore partnership opportunities.

“Gear Labs know everything you’d want to know about electric bikes. They have been super useful for us to know when entering a new industry. They have been really helpful in introducing us to other brands we can collaborate with which has been invaluable” Fianna Hornby, Autotrader.

It is great to see the conversations come to fruition in the form of a December e-bike giveaway campaign and the supporting articles and reviews of Specialized’s key models on Autotrader’s website and social channels.